TV Market Cannot Compete With Oil Market
If we cast our minds back to around a decade ago, you will recollect that TV was the number one place to be. I mean you would have literally of had to have millions of pounds worth of budget if you wanted to publicise on the tv. In this current day, we come across even some of the smallest companies advertising on our televisions.
The rise of the internet has seen mainstream television advertising hit rock bottom. People are now rather spending their money on online advertising which is actually a lot more targeted and converts a huge amount better. People are actually instead investing their money into things such as SEO, PPC and social media.
Recent announcements though have indicated that the Oil market is in all likelihood now three times wealthier than the Television advertising sector, which is in reality quite outlandish everything being considered as they both used to be level as one.
The government has of late declared though that Television programs will now be allowed product placement on our screens, personally I believe if that is taken to another level then it may well ruin Television as we acknowledge it in this day and age no one wants to see forced advertisements all over. I mean could you literally imagine if there were pop ups all over the place while youre trying to watch a program, it would actually be ever so bothersome.
I think if the TV channels want to survive then they need to strike a deal with some of the internet firms, to offer TV and net integration. As an example when a program goes on a commercial break, people will be given the option to visit a site that has paid for advertising. This way the advertiser will get a lot more brand exposure, traffic and ultimately revenue.
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