how do i play a blu ray dvd on my laptop?

its an aspire 5536 acer.
it has a blu ray logo on it so it should play blu ray dvds right?
is there any software i need specifically for it because when i try to play it in windows media it says there is no disc inside and there is.
please help?

Related posts:

1. I need to buy a laptop! Help!?
2. Is this a good deal for this laptop? (read description)?
3. I am think in about buying the sims 3 for my laptop will it play on it ? also could i play the sims 2 on it?
4. I am think in about buying the sims 3 for my laptop will it play on it ? also could i play the sims 2 on it?
5. Can a blu-ray dvd player play normal DVDs as well as blu-ray dvds?